Question 3- what kind of media institution might distribute your media product and why?

Question 3- what kind of media institution might distribute your media product and why?

A media institution is an organization that handles the advertising, creation and distribution of films. However no modern media institution is able to buy into all elements of media production (vertical integration) as I costs too much money, many modern media institutions such as Warner Bros share out the elements of production between different company’s such as showing the production in other cinemas that are not owned by them, this was done with The dark knight rises. A media institution is important to consider when distributing my thriller film, as I need to be aware that media institutions distribute to all different target audiences and I need to identify the most appropriate media institution that’s target audience is the same as mine.

I would suggest that the most appropriate media institution to distribute my thriller film should be Flim4. I would say this because although it isn’t a media conglomerate such as Paramount pictures, I is a media institution that targets a niche market. This would be helpful as my film needs to be targeted to a vary particular audience of young teens (13-16 years old) and Film4 already has previous successful experience in targeting this particular audience, The Inbetweeners is a perfect example of this, as too is Four Lions. My film isn’t high budget either meaning I would not need much funding to produce it and as Film4 is a much smaller independent institution it only receives funding from the national lottery fund and its subsidiary’s and this funding would be more of enough to create my thriller film.