Question 4-Who would be the target audience for your media product?

Question 4-Who would be the target audience for your media product?

A target audience is also an important to consider before or when making a production. It is important as it allows you to produce something that will be effective in what effects it is trying to persuade. So in the case of my thriller film for example I have a target audience of young teens (13-16 years old) and so I needed to identify what particular themes and characters would be effective in making them feel tense and build a suspenseful atmosphere, making my thriller film conventional and effective as a result.

I immediately choose an audience I wanted to target my media product at as it then allowed me to begin planning my work knowing what content I was allowed in terms of it be appropriate for my target audience as well as what conventions and content I would use to enhance the effectiveness of my film as it would be specifically tailored to that of young teens. I chose young teens as I quickly identified clowns as a relatable fear among this age group and I thought it make an effective thriller film if I could transfer this childhood fear into my work like the film ‘IT’.

I would argue that my thriller opening appeals to my target audience on the whole as all parts feature thriller conventions. The narrative is that of a conventional thriller. Where an antagonist peruses a female victim and kills her. This narrative appeals to my target audience of young teenagers, as it isn’t too complex and lets them understand the plot while enjoying the tension and suspense throughout. I was confident that this choice of narrative would be that of a successful one as it is one of the most common conventions used within the thriller genre and therefore clearly effective in achieving the generic thriller effects that make it successful.

The variety of camera angles used within my work where also crucial to my success in appealing to my target audience. The variety of shots gave the film a much more dynamic feel and made it feel more believable. The use of camera angles also gave me the opportunity to convey certain things to my audience. An example of which would be the high angle shot at 2:10 where our female victim is being looked down on by the camera suggesting a sense of vulnerability to my audience, which enhanced the tension and made the audience enjoy watching it.

The soundtrack was again an effective means of making my thriller film that of a conventional one that appeals to my target audience. It is a non-diegetic music to be edited in and played throughout the filming. It is similar to that of Sevens opening scene music as we identified Seven as a vary successful thriller, with a conventional thriller opening and we hoped that in taking inspiration from it we could achieve some of the same success. The generic tone and pace of my soundtrack is appropriate to what we are seeing on screen and sets the atmosphere, which appeals to my audience as they are not confused by what they are seeing as the audience isn’t contrapuntal in anyway it just elevates the already present effects of suspense and tension which makes the audience feel more involved with the narrative.